National Branding
Every nation in the world aims to have a good image and reputation, thus gaining profits in tourism, trade and development economy. For this reason, promotional programs are gaining importance in order to recognize unique cultural values in the world and to become a "brand" as a nation. Achieving these goals is related to the level of qualifications of historical, political, economic, cultural and social values. In other words, achieving a good image and therefore increasing one's reputation cannot happen naturally. For this reason, nations strive to achieve the goals they set within their means through strategic planning methods. Simon Anholt, a world-renowned researcher in the field of nation branding and the first person to use the concept of "nation branding", states that there is a competitive struggle for identity among nations. According to Anholt, governments must first have a good, clear, convincing and positive idea of what their country really is, what it represents and where it is heading. Thus, they will determine their policies accordingly and create a competitive national identity. This is a tool they will use in almost every aspect of their international relations (Simon Anholt (2007). Competitive Identity. New Brand Management for Nations, Cities and Regions. Palgrave Macmillan. New York. P.26)