City and Regional Branding
Nowadays, the phenomenon of city and regional branding, which supports not only the branding of nations and states but also nation branding, is attracting increasing attention. Almost every country has cities and geographical regions that it can offer to the world's attention and appreciation. When the identities of these cities and regions, which are different from the rest of the country and have certain characteristics, are determined in detail and presented to the outside world with strategic plans, it will serve not only the development of those cities or regions, but also their development. It will provide very important gains for the benefit of the country.