Kamu Diplomasisi Uygulama ve Araştırma Merkezi

Branding: Place Branding

Today, the phenomenon of city and region branding, which not only supports the branding of nations and states but also supports national branding, is attracting more and more attention. Almost every country has cities and geographical regions that it can offer to the world's interest and appreciation. Once the identities of these cities and regions, which differ form the rest of the country and have certain characteristics, are determined in detail and presented to the outside world through strategic plans, it will not only serve the development of those cities or regions but will also provide very important gains for the benefit of the country.